Retail
RETAIL ROLLOUT - MOTHERCARE WORLD
Having worked with Mothercare for a number of years and on the back of a refresh programme for over 100 high-street retail stores, we were approached to produce a concept, detail design and project manage Mothercare’s first out-of-town roll out of 8 - 10,000 ft² retail units.
A 6-week on-site time scale predetermined that unitary would be systemised with feature units. Manufactured completely of site, features would form focal points for department changes as well as vertical visual breaks across the store.
“In a retail situation such as this where the merchandise can be visually very ‘busy ‘,the departmental ‘beacons’ work well to orientate customers and give a sense of order ”.