The project involved rebranding, concept and detail design, married with project managing the implementation process across the Republic of Ireland for Eircom’s mobile and domestic phone retail outlets.

Bold, eye catching in-store graphics combined with bespoke transparent mobile phone displays and unitary, allied with the rationalisation of the customer / buying process quickly set the stores aside from competitors in this highly competitive market.

”The finished design represented a huge step change for us. The process of analysis to arrive at this point was very informative and allowed us to focus on our strengths and communicate those strengths to the marketplace.”