SUZUKI MOTORCYCLES - CONCEPT SHOWROOM
We were commissioned by Suzuki Motorcycles to develop a retail strategy for their products within the UK. We undertook a detailed audit of the the marketplace, customer profiles, the retail environment and associated media coverage.
Our solution was to develop a system of controlled retail displays that would introduce consistency and add value to the product across a largely multi franchise retail network. In tandem with this we designed a solus site where Suzuki were able to fully control the retail environment.