The S1 concept uses the location of motor racing circuits and combines them with a performance car, destination retail experience. Brands such as; Ferrari, BMW, Mercedes and Lamborghini would have showrooms and access to the circuit for test drives.

A low slung, sleek building features a car in a jewel-like glass box. As a textural contrast, the workshop is clad in a highly engineered, sculptural, steel lattice. These contrasting elements combine to celebrate; desire, quality and speed.